Webwizards.net/WordPress (June 2013)

Posted by & filed under Bait and Switch.

The user is submitting a comment and the checkbox to join their newletter is pre-checked and below the submit button, which logically is a decision you would make before you reached it.   Thanks to Stacey Lane for submitting.

Hotels.com contact phone number (May 2013)

Posted by & filed under Bait and Switch.

The phone number underneath the hotel is not the hotel’s phone number but rather hotels.com phone number. This might surprise the user who was expecting to directly contact the hotel, especially as the phone number was alongside the address of the hotel and visually identical. Presumably this lack of transparency is to benefit hotels.com     Thanks… Read more »

Honestly.com (May 2011)

Posted by & filed under Bait and Switch.

As reported by Phil Freo (“Honestly.com not acting so honestly”). Honestly.com uses a tactic to bait unregistered users into thinking they received an anonymous review from someone in their social graph. Only after registering, “opting in” and disclosing their social graph, the user finds out there is no review.   Someone created a profile of… Read more »

TheLadders.co.uk (September 2010)

Posted by & filed under Bait and Switch.

When a user visits TheLadders.co.uk homepage, they see the claim “The best way to find only £50k+ jobs”. Underneath this heading is a prominent search form.   TheLadders.co.uk Homepage The search UI is essentially a decoy: users cannot search until they have registered (see below). However, registration has a free option that allows users to… Read more »

Scribd.com (September 2010)

Posted by & filed under Bait and Switch.

When Scribd.com originally launched, it was pitched as a “YouTube for documents”. The “Free” end of its original Freemium business model allowed users to upload and view documents in an unlimited capacity, making money from display advertising. All of a sudden, in September 2010, Scribd.com put a substantial chunk of user uploads behind a paywall… Read more »