Posted by , . Filed under Sneak into Basket.

When buying an iPad on, they sneak an iPad case into your basket via a pre-ticked checkbox, shown at the bottom of the screen grab below.

This is a slightly more ethical variant of the Sneak into Basket dark pattern:- on the Basket page (shown below) they highlight the fact that they’ve put something in your basket without you explicitly requesting it. Even with this highlighted area, it is likely that a certain percentage of users will pay for the upsell without realising it.