Posted by , . Filed under Price Comparison Prevention.

UK insurer Direct Line (July 2010) does not allow its products to appear on price comparison websites. This 2007 article in The Telegraph gives details. To quote:

Richard Mason, a director of, says Direct Line’s tactics smack of sour grapes. “Sites such as ours have changed the way people shop for insurance and as a result Direct Line has lost market share,” he says, pointing out that websites such as would be happy to include Direct Line’s prices in their searches. “We have the technology to access a Direct Line quote for every consumer. But when we try to include them for comparative purposes we are threatened with legal action.”