When ordering from MAXCDN, a service that hosts your data in multiple locations around the world to ensure faster server response times for your users, they sneak an additional $10 a month charge into the order in the ‘Order Review’ section without making this clear or offering any explanation of what it is for. … Read more »
A hidden cost occurs when a user gets to the last step of the checkout process, only to discover some unexpected charges have appeared, e.g. delivery charges, tax, etc.
Here’s an example of hidden costs on the 123-reg.co.uk site when you try to upgrade your hosting package from “Starter” to “Plus”. On the first screen, you’re presented with a list of options – the “Plus” plan looks quite reasonable at £3.75 per month. A page displaying the upgrade options – the Plus plan is… Read more »
Note: The hotels.com example shown below was logged in August 2010 and is now out of date – they have since updated their UI and they are no longer employing the hidden costs dark pattern. (April 2011) As you can see in the screengrab below (August 2010), hotels.com clearly states the prices of hotel rooms… Read more »
This was a popular story on digg.com (“screw you, ticketmaster!“), back in May 2010. Ticketmaster.com adds three different types of hidden charges when a user attempts to checkout (facility charge, convenience charge and order processing charge). Screengrab of digg.com with comments. Image source: “Screw you Ticketmaster” via digg.com