British Airways Distract From Cheapest Option

Posted by & filed under Misdirection.

Flight search results

British Airways mark the second cheapest ticket option with the word ‘Lowest’ and highlight it in yellow. This is misleading and distracts from the actual lowest price ticket.   British Airways don’t make clear what they mean by ‘Lowest’ and routinely have lowest priced business class tickets at the top, drawing the eye there first…. Read more »

Ryanair hide free option- Don’t Insure Me

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Insurance options country list dropdown

Ryanair offer travel insurance but hide the free option to decline insurance within a list of countries. Not only do you have to look in a list called ‘Insurance – country of residence’, the free option, ‘Don’t insure me’, isn’t at the top of the list for easy access, it’s placed alphabetically between Denmark and… Read more »

Virgin America free option hidden

Posted by & filed under Misdirection.

Diagram of plane showing available seats

Virgin America don’t make it clear that you don’t have to select a seat. Instead they show you all the available seats on the plane, along with prices for each.     It’s not obvious that this is an optional cost, you’re not obliged to choose a seat. At the top of the page is a ‘Skip’… Read more »

Java Update (February 2014)

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Java released an update and while the user was updating, Java offered two options that are already checked, so that the user is automatically “opted in”. In this scenario, an Ask toolbar extension for Chrome would be installed and Ask also becomes the default search provider in Google Chrome. What Should Have Happened 1- Nothing… Read more »

Days.am app (November 2013)

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Sign up flow has a deceptive design that makes it easy for customers to email a link to all their contacts.   1/ As part of the on-boarding flow, days asks if you want to follow people found in your address book. Hit ‘Skip It’. 2/ Facebook. Hit ‘Skip It’. 3/ Twitter. Hit skip. Note… Read more »

AVG Installer (November 2013)

Posted by & filed under Misdirection, Roach Motel.

When installing AVG free anti-virus the designers use misdirection in the hope you will accidentally install the accompanying toolbar.   What should have happened: The checkbox should be off by default.

Auslogics DiskDefrag Installer (October 2013)

Posted by & filed under Misdirection, Roach Motel.

Auslogics auto-selects a checkbox during install of their software that leads to a customer downloading additional 3rd party ‘partner’ software.   What should have happend: The customer should be given the choice as to whether or not they wish to download the additional 3rd party software. The default state of the checkbox should be off… Read more »

MoneySupermarket.com (October 2010)

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This is a similar example, albeit a little less extreme. When a person follows the unsubscribe link from MoneySupermarket’s email newsletter, they are presented with this page. The focus of the page is clearly the signup form for another newsletter, presumably the same one that I am trying to unsubscribe from. The actual unsubscribe field… Read more »

Experts-exchange.com (October 2010)

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Experts exchange is ‘a technology help website’. Paid members can ask questions which other members can answer. In most situations users will encounter experts exchange while searching Google. When a user tries to view a solution this is what they’ll see: Experts Exchange question page User are tricked into thinking they need to sign up for… Read more »