Posted by , . Filed under Sneak into Basket.

On Pixmania, a site that mainly sells consumer electronics, after a user has added some computer RAM to their basket they pre-select a checkbox to add an extended warranty onto the lightbox as they ask if the user wants to proceed to checkout, see the image below. The second image shows that while in the checkout area they have tried to sneak another product into the basket, the mysteriously named “Zen Engagement”. It may be that this is something the user wants but since its an upsell it should be clearly explained and adding it to the order should be opt-in.

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image (2) 2

 

Thanks to Rory Glynn for submitting this.