If you click on “Menu” along the bottom, and then “Specialty Pizzas” to order a large “The Works” pizza, you’ll pay $15.99 for the pizza. However, if you click on “Offers” along the bottom, you’ll find that you can order the exact same pizza for only $8.99. In any reputable brick-and-mortar store, the… Read more »
Price Comparison Prevention
The attention of the user is focused on one thing in order to distract its attention from another.
UK insurer Direct Line (July 2010) does not allow its products to appear on price comparison websites. This 2007 article in The Telegraph gives details. To quote: Richard Mason, a director of moneysupermarket.com, says Direct Line’s tactics smack of sour grapes. “Sites such as ours have changed the way people shop for insurance and as… Read more »
On fandango.com you can’t easily choose films by price. You have to select a date, and select a specific time in order to see the ticket price (shown below). Price comparison involves numerous clicks (aka “pogo sticking”), so it is easier to forget about the price differences and select your film showing on other merits…. Read more »
Transport for London’s pay as you go transport scheme promises “Our aim is to ensure that Oyster always charges the lowest fare. Where it doesn’t we will refund the difference.”  The myriad of different prices  and types of journey (tube, national rail, through journeys – ) put most people off from actually working… Read more »