Stamps.com (October 2013)

Posted by & filed under Forced Continuity, Roach Motel.

Stamps.com allows customers to sign up for a one month free trial which rolls over in to a paid subscription automatically and silently. If a customer then attempts to cancel their subscription, they are required to go through an arduous user journey to cancel. Firstly request to cancel via a comment form followed by the… Read more »

Wired.co.uk (December 2010)

Posted by & filed under Roach Motel.

Trying to unsubscribe from paying for delivery of the print edition of Wired magazine (in the UK) is far more difficult than it should be. This is likely to cause users to drop-out from the unsubscription process, causing Wired to generate more revenue than they would otherwise have done. Here’s a walk-through of one user’s… Read more »

Very.co.uk (October 2010)

Posted by & filed under Roach Motel.

During the checkout process, very.co.uk have an option to pay using their own brand credit card (which requires you to sign up for one as part of the process). They cheekily hide the “pay with your own credit card” option right down at the bottom of the page, beneath a great sea of white space…. Read more »

geni.com (September 2010)

Posted by & filed under Roach Motel.

The geni.com sign-up process is very elegant and well designed. However, what they don’t tell you is that in signing up, you are also opting in to 19(!) different types of email notification, including Geni.com marketing emails. As you may know, emails are a very valuable way of generating return traffic to a site. They… Read more »