Posted by , . Filed under Misdirection.

Ryanair offer travel insurance but hide the free option to decline insurance within a list of countries. Not only do you have to look in a list called ‘Insurance – country of residence’, the free option, ‘Don’t insure me’, isn’t at the top of the list for easy access, it’s placed alphabetically between Denmark and Finland.



The site also forces you to tell them if you don’t want to purchase insurance from them- an unnecessary blocker to proceeding with the transaction. This error message only appears at the top of page, rather than next to the error area. When the error occurs the page doesn’t appear to change and you have to scroll to the top yourself to see what’s wrong.


Ryanair error message