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Ryanair’s opt-out check box looks like an opt-in check box due to the wording, arrangement and length of the explanatory text.



Skim readers would probably read the beginning and end of the message, which are are follows: Beginning: “only be used to contact you about your booking unless you are subscribed”, End:  “best offer then please tick the box.” However if you read the whole, three sentence message, you’ll see that if you don’t want to receive marketing emails you need to tick the box.


Ryanair opt out of marketing checkbox