Sky check box

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When signing up for a SkyID, the check box next to “Sky may contact you about products and services you may like” infers that a ticked box means you will get offers, but it then goes on to say “unless you click to opt out”. But where do I click to opt out? By ticking the box which says “Sky may contact” me?

This isn’t just going to catch usersĀ out if they skim-read – it’s hard to be sure what will happen if you tick the box.