Air New Zealand (September 2010)

Posted & filed under Sneak into Basket.

In the Air New Zealand screengrab below, you can see that the insurance purchase checkbox is pre-selected, making it an opt-out action. (Note: this occurs on the airnewzealand.co.nz but does not seem to occur on the .co.uk version). Air New Zealand – Dark Pattern

iStockPhoto (September 2010)

Posted & filed under Sneak into Basket.

When users add photos to their basket on iStockPhoto, they have to be careful as largest (and most expensive) option is set as the default, and this is not strongly emphasised. The result here is that a small but notable percentage of users will buy the most expensive item without realising. The honest approach would… Read more »

Register.com (August 2010)

Posted & filed under Sneak into Basket.

When renewing a domain name using register.com, they automatically default the period to two years (rather than one) and sneak in private domain registration, shown below. Register.com (Grabbed August 2010)

Comet.co.uk (August 2010)

Posted & filed under Sneak into Basket.

When buying an iPad on comet.co.uk, they sneak an iPad case into your basket via a pre-ticked checkbox, shown at the bottom of the screen grab below. Comet.co.uk This is a slightly more ethical variant of the Sneak into Basket dark pattern:- on the Basket page (shown below) they highlight the fact that they’ve put… Read more »

Norton Online Store (2010)

Posted & filed under Sneak into Basket.

Below you can see a screengrab of the Norton online store. Norton.com Online Store   Let’s say we want to purchase “Norton 360″. If we click on that item, a lightbox appears, encouraging us to take an upsell, shown below: Upsell lightbox   If we click either item, then we are taken to the shopping… Read more »

Tigerdirect.com (July 2010)

Posted & filed under Sneak into Basket.

When you add an item to your basket on tigerdirect.com, you are taken to an interstitial page (shown below) that gives you an upsell message regarding an additional service plan. If you click “continue shopping” or “proceed to checkout” without looking at the radio buttons below, you end up with the service plan in your… Read more »

Travelocity.com (July 2010)

Posted & filed under Sneak into Basket.

On Travelocity.com, they show an interim page before you get to the basket (shown below), which claims to be for you to review stuff (review your selection, the prices, their policies). Sneaked into this cluttered page is a question regarding purchasing insurance, which is defaulted to “yes”. Due to the way the page is designed,… Read more »