Posted by , . Filed under Bait and Switch.

On day 7 of your 14 day trial, Socedo displays a persistent modal popup, which cannot be dismissed until you enter your credit card information. This essentially locks your account.

This is deceptive because the user enters the 14 day free trial expecting to get the full period with no credit card needed. In actual fact, they only get 7 days with no credit card needed. A more honest way to portray this would be to offer a free 7 day trial. Upon expiry, the user should be offered a further 7 days extended trial in return for entering their credit card details.

Pattern submitted by Lenny Hu.