In the screengrab above, you can see Bravofly are hiding their marketing email opt-in within their Terms & Conditions.
Posts Tagged: fix_structure
The almost totally invisible checkbox is “set bing my default search engine”. What do you think – purposeful dark pattern or just a layout bug?
Sign up flow has a deceptive design that makes it easy for customers to email a link to all their contacts. 1/ As part of the on-boarding flow, days asks if you want to follow people found in your address book. Hit ‘Skip It’. 2/ Facebook. Hit ‘Skip It’. 3/ Twitter. Hit skip. Note… Read more »
Similarly, requesting a car brochure on the Subaru Australia web site provides a combination of negative and postive checkboxes. The first and second options appear to be asking the same question in a different way.
Experts exchange is ‘a technology help website’. Paid members can ask questions which other members can answer. In most situations users will encounter experts exchange while searching Google. When a user tries to view a solution this is what they’ll see: Experts Exchange question page User are tricked into thinking they need to sign up for… Read more »
Facebook’s privacy UI (August 2010) Facebook released a new privacy UI recently (date of writing: August 2010), claiming it provided ‘new, simplistic privacy choices’. However, in reality, achieving full privacy is an effortful process, requiring a user to visit multiple pages. This process is explained in a YouTube video: How to Maximize Facebook Privacy by… Read more »
Note: The hotels.com example shown below was logged in August 2010 and is now out of date – they have since updated their UI and they are no longer employing the hidden costs dark pattern. (April 2011) As you can see in the screengrab below (August 2010), hotels.com clearly states the prices of hotel rooms… Read more »
Twifficiency is a perfect example of the friend spam dark pattern put into action on Twitter using OAuth. However, we should give the developer, James Cunningham, a break, as it was simply a small personal side project that took off in a huge way before he had a chance to properly evaluate the impact of… Read more »
Audible uses a variation of the Forced Continuity dark pattern. When a user adds monthly billed items to their basket and proceeds into the checkout process, Audible fails to show that the items listed are not a one-off fees, and will in fact reoccur every month. Step 1 of the Audible.com check out process…. Read more »