When signing up for a SkyID, the check box next to “Sky may contact you about products and services you may like” infers that a ticked box means you will get offers, but it then goes on to say “unless you click to opt out”. But where do I click to opt out? By ticking… Read more »
The user is required to respond to a question (typically in the checkout process), which, when glanced upon quickly appears to ask one thing, but if read carefully, asks another thing entirely. This pattern works because it is normal for users to employ high-speed scan-reading on the web – see Steve Krug: ”We don’t read pages. We scan them.“)
By default, Royal Mail’s registration includes consent to be contacted about products, services and offers sent via post, telephone, email, SMS and other electronic means. To opt out, new users must read carefully and tick each of the four boxes.
Bravofly.com really, really wants to send you promotional emails. During the checkout process, in a box labelled ‘Contractual conditions’, are two checkboxes. Most users, skimming the label of the first box, will read “Tick this box … read and accepted …” and will tick the box. A closer reading reveals that you’re actually signing up… Read more »
Ryanair’s opt-out check box looks like an opt-in check box due to the wording, arrangement and length of the explanatory text. Skim readers would probably read the beginning and end of the message, which are are follows: Beginning: “only be used to contact you about your booking unless you are subscribed”, End: “best offer then please… Read more »
Tricking the user to get him tick at least one of the two boxes to send commercial offers. In order to opt out: First checkbox: ticked Second checkbox: unticked
When users update to Windows 8.1, Microsoft makes it difficult to get past the Sign into your Microsoft Account. Clicking Next does not allow the user to proceed. Microsoft does offer an option for Don’t have an account? but it is not linked, it’s simply text. The remaining options are Create a new account and Privacy Statement. This… Read more »
Kijiji is an eBay owned website similar to Craigslist, where users can sell and buy used items from others in the same geographical area. The user must create an ad in order to sell an item. Once the ad is submitted, the user will receive an email from Kijiji, which has a link to activate… Read more »
Here the user is presented with options on how to receive communication from MBNA during the sign-up process for a credit card. Confusingly there are two categories of options which at a glance look the same, however making a selection in one means you will receive communication and it appears that no making a selection… Read more »
Similarly, requesting a car brochure on the Subaru Australia web site provides a combination of negative and postive checkboxes. The first and second options appear to be asking the same question in a different way.
The ‘tricked you into a newsletter sign-up’ tactic. Not particularly uncommon and oh-so simple: the first question is posed in the negative, as in ‘do not send me details’, whilst the second sentence is posed in the positive, as in ‘send me details’. Quick readers, as most of us are, would simply tick both boxes… Read more »